When pricing various conversations, we have to estimate how large each message will be. To do that we assume that your contact data will take up the same number of characters as our RunGopher 'smart content' placeholders. So for example, we assume that for each contact:
- Your first names are the same length as {{firstName}}. So 13 characters long.
- Your last names are the same length as {{lastName}}. 12 characters long.
- Your custom data is the same length as {{custom1}}. 9 characters long.
In many cases, having contact data that is just slightly larger than these placeholders will not incur an extra charge.
However, if some of your contact data is significantly larger than the placeholder text, then this might cause one or more of your messages to take up more SMS segments than what our pricing accounted for. In this case, you will be charged for the extra SMS segments that RunGopher sends.
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