These are your Opt Out obligations when sending SMS in Australia:
- If a commercial organisation sends a marketing message (advertising something, or themselves), they have to explicitly mention in the 1st message how the person can opt out. This could be "reply stop to opt out" (not great), or "- if you'd prefer no SMS, let me know" (better, as its personal)
- Commercial organisations sending transactional, or reminder messages for something the contact has already agreed to (eg, doing an NPS survey, or a reminder to show up somewhere, fixing their address etc), they don't have to advertise the opt out mechanism.
- Charities (as distinct from all not for profits) are exempt from these rules - ie they don't have to advertise the opt out function, when they do marketing, if they don't want to.
The relevant ACMA article can be found here: https://www.acma.gov.au/theACMA/spam-industry-obligations. Details of specific exemptions (such as for charities or for transactional messages) can be found in the section titled "Exemptions from spam rules".
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