You will need to have a Campaign Monitor account and an active, Professional RunGopher account. For information on how to link your Campaign Monitor account with your RunGopher account, click here.
Once you are linked up, make your way to the journey builder function in RunGopher and create a new journey. You should be looking at a blank journey canvas, something like this:
We begin by adding your Campaign Monitor campaign to the canvas as our first node; click on the widget button on the top right and drag and drop the Campaign Monitor widget which is under Utilities:
Once added to the journey canvas, double click the Campaign Monitor widget to bring up its properties:
From the drop-down menu, you can add your draft Campaign Monitor campaigns to either test with, or go live with. We suggest you use a copy of the Campaign Monitor campaign you plan to go live with and add a small list of internal / test subscribers to it. Select your draft campaign and click Test. That will then take you to this menu which will help import your contact data from your Campaign Monitor fields:
We now need to add an SMS follow up campaign so click the widget button on the top right once again and drag and drop the desired SMS campaign you'd like to follow up with.
Once added, link up the two nodes to bring up the link properties:
Here, you can set the statuses for triggering your followup SMS campaign. Once you are happy with your journey, you can save and publish it for either testing or going live!
Pro tips
- For any SMS campaign that you added, you can view the conversation flow by right-clicking and selecting View Campaign to make any possible edits to the conversation.
- Since there could be emails that bounce from your Campaign Monitor send, check out how to add a rule to SMS and ask those contacts for their correct email.
If you're keen to see other neat use cases for your Campaign Monitor and RunGopher integration, please also see:
- Follow up on subscribers who haven't opened your email
- Automatically schedule sales calls for subscribers who click through
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